For a launch of this magnitude the lead time was tight. Cat suit style laser costumes handmade to fit in Canada and a team handpicked from across the UK for the event held in Birmingham’s Hilton Metropole meant logistically, attention to detail was imperative. Our in house makeup artist and hair stylist worked with the designs to bring synergy between the hostesses and the ‘New Dimension’ slogan underpinning the entire event.

We chose to recruit our ambassadors from across the country enabling us to bring the crème de le crème of the promotional industry to the launch. On the day itself the girls poured themselves into the finished costumes with blue lights beaming away. As the first visual for the guests on arrival the pressure was on to create an impact. Hair styled high with dynamic makeup, each girl had identical creations as they stepped into their role for the Mercedes Benz experience.